You don't get what you want.
You get what you picture.
They say a picture is worth a thousand words and worth more that 10, 000 likes on #Facebook or #Instagram.
When growing yourself and your business, make sure that people have a clear picture of your companies morals and commitments.
When people view your site, hear your companies name or see your logo somewhere; What do they think? What emotions do they bring to the forefront of their mind?